16 Oct 2022

Carl Henkel Concept Store. About us.

Carl Henkel Concept Store. About us.

Maybe you have already wondered, or you haven't even noticed... 

CARL HENKEL BREWERS is now called CARL HENKEL COM. Two online stores become one. Our two brands Carl Henkel Brewers and madetostay find a new home in the Carl Henkel Concept Store. For the time being, they form the basis for the new store, with other brands and new products to follow. Why? We want to focus instead of getting stretched, we have questioned ourselves and rethought, we have learned from experience. It is necessary to accept the challenges of the time, instead of struggling and despairing. Nothing in life is permanent, everything is constantly changing.   

Let's go with the flow, we are ready, are you with us? 

What we do? Our purpose 

Carl Henkel is our new concept store. Digital, but personal. Our passion for good, timeless design that is long-lasting and accompanies people for a lifetime is the basis for our collections. Our ambition is creating and offering individual, high-quality and tasteful products in the home and living sector. In doing so, we attach great importance to ensuring that the products are sustainable and that they reach our customers without detours and at a fair price. Responsibility and mindfulness are guiding principles for our decisions. Appreciation for all those involved in the creation of the products plays a major role. Long-term partnerships with our manufacturers and customers are very important to us. Transparency and personal contact with everyone who is interested in our work as well as empathetic customer service is an essential issue. der sich für unsere Arbeit interessiert sowie einfühlsamer Kundenservice sind für uns essenziell.   

How we work? Our brands  

The product worlds and brands Carl Henkel Brewers and madetostay were born out of collaboration within a circle of friends. In co-creation with the designers Carsten Jörgensen, Peter Wirz and Masato Yamamoto, product ideas and meaningful designs emerged from observations in everyday life and needs derived from them. The challenging realization of these designs in collaboration with the producers is always a team performance.  

Carl Henkel Brewers  

We don't want to make a science out of coffee preparation. For us, it is first and foremost about taste. "The best coffee is the one that tastes best to you!" is our core statement. From our point of view, the daily ritual of making coffee should be uncomplicated, not take too long, be a pleasure to serve and look good at the same time. It is our vision to inspire more and more coffee lovers to prepare their coffee in an environmentally friendly way.   


Creating something new just for the sake of novelty does not correspond to madetostay's values. Simplicity, quality, naturalness and honesty are the basis for the development of objects for the home and for public spaces. The unique, creative, aesthetic and functional idea that makes an object worthy of realization must be durable, as the name says "madetostay”. The vision is to realize functional, artistically and passionately executed designs that over time become a familiar companion in our daily lives and are far more than just a short-term liaison. 

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