It's so easy to practise a greener lifestyle. Wouldn't it be wonderful if more sustainable-minded people around the world used this environmentally friendly way of making delicious coffee? It won't save the world from pollution, but it's one step of many. On top of that, it saves money and rewards your new habit with better coffee.
Good coffee is easy & GREEN! For an ecologically minded person, there is no real alternative.
A professional espresso machine in a private kitchen is surely only for freaks who have made coffee their hobby. Besides the transport, the disposal after the machine has broken down and the enormous costs for regular maintenance, one aspect in particular is inconclusive for us: Every time the entire aluminium block (4kg or more) is heated up to make an espresso! Apart from that, the quality is mostly miserable. We love espresso too! For a good espresso, we look for a barista who knows his craft in a coffee bar that consistently uses fair-trade green coffee. Usually there's a nice chat with a fresh piece of pastry...
We find electric coffee machines, pods and pads to be inadequate in terms of coffee quality and an imposition on the environment. The logistics behind returns or alternative packaging options are also unacceptable.
Why we also reject filter paper: Every year, about 1.5 million trees are felled, processed, packaged, transported and used as filter paper for coffee preparation! That's about 750,000,000 paper filters worldwide per day! Not to mention the damage caused by the packaging waste, the long transport routes and ultimately the footprint left by customers, restaurateurs and traders due to the long journeys.
What is all the filter paper for? It doesn't improve the coffee, the opposite is the case. The paper extracts the valuable oils from the coffee that give it its incomparable taste and character. So if you do away with filter paper, you not only get better coffee and save money, your waste production is reduced and your carbon footprint improves.
There is a much easier way to get good coffee with a better eco-balance! ARCA X-Tract Brew: Better, natural coffee at a lower cost with an improved environmental footprint.
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